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FeedConstruct Secures Exclusive Data Rights for Ukrainian Football Leagues

28 July 20266 Min.by Lisa Lustich
Editorially reviewed by Lisa LustichLast review:
FeedConstruct sichert sich exklusive Rechte für den ukrainischen Fußball

The global tech provider FeedConstruct has renewed its exclusive partnership with the Ukrainian Premier League for worldwide data and streaming through 2026.

In the fast-paced world of sports betting, speed and precision are the ultimate currencies. FeedConstruct has significantly strengthened its position in Eastern Europe by renewing its exclusive global partnership for the Ukrainian Championship. This deal is not just about the marquee names in the top flight, it covers the entire domestic football pyramid. For those looking to offer or engage with betting markets in this region, FeedConstruct's data feeds have become the primary gateway.

This decision represents a strategic move toward market continuity. While sports rights are becoming increasingly fragmented in many jurisdictions, FeedConstruct is consolidating all levels of Ukrainian football under one roof. This creates a reliable infrastructure that is vital for sportsbook operators worldwide. In an era where live betting accounts for the majority of turnover, exclusive streams and official data are the bedrock of the industry. The Ukrainian Premier League (UPL) is the centerpiece, but the scope reaches much further into the developmental leagues.

Numbers and facts

The scale of the agreement is substantial. It covers exclusive worldwide live streaming and data rights for every match across the Ukrainian Premier League. Furthermore, the contract includes the Cup of Ukraine, the First League (Persha Liga), the Second League (Druga Liga), and the Youth Championship. A critical date for the industry is July 31, 2026, which marks the scheduled kickoff for the new domestic season. FeedConstruct has already secured the technological framework to handle this demand.

Management has expressed high confidence in the continued collaboration. Narek Harutyunyan, CEO of FeedConstruct, highlighted the long-term vision behind the move. The official announcement made it clear that commercial flexibility is a priority for their global sportsbook network.

"Extending this agreement reflects mutual trust and our shared commitment to long-term stability. By securing worldwide exclusive streaming and data rights for Ukrainian football once again, we ensure complete continuity for our sportsbook network, making the content fully accessible to international markets through an advanced, commercially flexible infrastructure." - Narek Harutyunyan, CEO of FeedConstruct

From the Ukrainian side, the sentiment is equally positive. Ievgen Dykyi, President of the Ukrainian Premier League, views the partnership as evidence of the strength and resilience of domestic football. Despite geopolitical challenges, the league remains a staple of European football, characterized by its presence in UEFA competitions and its role in developing international talent.

Background

FeedConstruct is currently on an aggressive expansion path. The company recently secured similar rights for Nicaraguan football (Liga Primera and Copa Primera) and the Romanian football leagues. Their portfolio also extends to basketball, including rights for Ecuador's Liga Básquet Pro and the East Asia Super League. This diversification shows an insatiable market hunger for live content. The strategy focuses on controlling the entire data chain, from scouts in the stadium to the integration into sportsbook platforms.

Integrating data from emerging markets like Central America or Eastern Europe helps operators fill gaps in the global betting calendar. For FeedConstruct, this involves expanding a massive scouting network that regularly hires collectors across Europe and Latin America. The Ukrainian market remains a premium asset due to its competitive intensity and historical standing in the sport.

Why it matters for German players

German betting enthusiasts using GGL-licensed platforms benefit indirectly from these exclusive data deals. The Interstate Treaty on Gambling 2021 (GlüStV 2021) prioritizes the integrity of sports. When data is sourced directly from official partners like FeedConstruct, the risk of match-fixing or settlement errors is drastically reduced. However, German players must adhere to strict regulatory limits. This includes the 1,000 Euro monthly deposit limit tracked via the LUGAS system and specific wagering restrictions. Official data ensures that when a player places a bet, they are doing so based on verified, real-time information, which is a cornerstone of player protection in Germany.

What it means for GGL-licensed casinos

For online casinos and betting shops operating under the Joint Gambling Authority of the States (GGL), such agreements provide legal and operational certainty. The GGL whitelist only permits operators who follow rigorous standards, making official data feeds essential. Unlike unlicensed operators from MGA or Curacao jurisdictions that might use unofficial sources, GGL-licensed firms rely on these partnerships to remain compliant with German law. The reliability of the Ukrainian league feeds ensures a steady stream of content for the betting program, helping operators maintain a high-quality product while fulfilling their duty of care and transparency under the current regulatory framework.

Sources & further reading

In category:Sports Betting News
In country:Ukraine

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